5 Trends in Cannabis Website Design for 2022

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The cannabis industry is multiplying, and with that growth comes changes in how businesses operate. If you’re not keeping up with the latest trends in cannabis, website design will be left behind. 

In this blog post, I will outline five trends in cannabis website design that will likely take off in 2022 and 2023 as we move forward into the future.

1. More Video Content.

Young man making a video blog.
Young man making a video blog. 

As video content becomes more popular, we’re likely to see even more of it on cannabis websites. This is an excellent way to engage with your audience and capture their attention on the website when they’re visiting. 

Videos can be used to introduce your company, share product information about what you offer, and show how your products are used. 

Whether it be a vape pen or whatever the case is, you can show how these things are used. They can also be used to create engaging social media posts. 

2. Chatbots For Customer Service.

Customer service and support live chat with chatbot and automatic messages
Customer service and support live chat with chatbot and automatic messages.

As chatbots become more popular, we’re likely to see even more of them on cannabis websites. Chatbots can be used for customer service. 

They can help customers find the information they need quickly and easily on your website. They can also provide support, tickets for products, or just support for products and answer questions that customers may have about your service or what you guys offer. A chatbot is something you want to take advantage of.

3. Augmented Reality and VR.

Augmented Reality and VR.
Augmented Reality and VR.

Augmented reality can provide product information, show how products are used, or create social media posts. Virtual reality can provide an immersive experience for customers, allowing them to explore your products and services without entering the store or your facility. 

4. Responsive Design for All Devices.

Responsive web design concept
Responsive web design concept

As more people use their phones and other devices to access the internet, responsive design is becoming increasingly important more and more every day. 

Websites that are not responsive will not look good on any device and will be challenging to navigate. This can cause customers to leave your website and visit a competitor’s website. 

Related Blog Post: What Is Responsive Cannabis Industry Web Design?

5. User Experience Over Aesthetics.

User experience concept. Trends
User experience concept.

As user experience becomes more important, businesses will likely focus on creating websites that are easy to use and navigate. 

Websites focused on aesthetics alone will not be as successful as those designed with your user’s experience in mind. This means businesses should focus on creating websites that are easy to use and provide the information the visitor is looking for.

Conclusion

As the cannabis industry continues to grow, we can expect even more changes in how businesses operate within it. 

To stay ahead of the competition, business owners and marketing professionals need to keep up with the latest trends in the cannabis industry in cannabis website design.

What strategy trend will you employ for the design of your cannabis website?

Courtney Clarke

Managing Partner / Lead Web Strategist of QuickPro Digital Marketing

Courtney Clarke is a Managing Partner and the Lead Digital Marketing Strategist at QuickPro Digital Marketing. You can find Courtney on LinkedIn and Instagram.

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