5 Ways To Lose Restaurant Customers With Your Restaurant Website
It’s very easy to lose a restaurant customer. As a restaurant owner, you should be doing everything in your power to ensure that this is not a common occurrence for your restaurant. Many restaurant owners understand that they should be promoting their websites but not many do anything to keep their website visitors coming back.
Being able to analyze and understand your restaurant website statistics isn’t as easy as it may seem. Yeah, you can just look at the numbers and see the amount of the visitors that come to your website. The key is being able to study the bounce rate and visit duration. The bounce rate is important because it tells you the percentage of visitors to your restaurant website who leave your restaurant website and leave before visiting another page on your restaurant website. The visit duration is also important because this allows you to understand the amount of time being spent on your restaurant website.
In this article, we will discuss 5 Ways To Lose Restaurant Customers with your restaurant website and how to not have this happen to you.
Today, we look at several things you may be doing that drive visitors away from your website, and we look at solutions for them all.
5 Ways To Lose Restaurant Customers With Your Restaurant Website
#1 Using PDF Menus On Your Restaurant Website
Of all the pages on your restaurant website, the menu page is probably going to be visited the most (besides your home page). You have a few options for displaying your menu page on your restaurant website. One method is the easy route, which is to scan your menu into a PDF format and upload it to your restaurant website. The other option is to display your menu as text on your restaurant website. The first option can be frustrating to restaurant website visitors for a few reasons:
- Not all mobile phones can view restaurant menu PDF files
- They may not want to download a restaurant menu PDF file
- The restaurant menu PDF file may be outdated
- It’s harder to read
These are just a few reason why having your restaurant menu in a PDF format is a bad idea. This is also a bad idea because your restaurant menu won’t be able to be found by Google and other search engines. Read more about good online menu practice in our article How To Use Your Restaurant Website Menu To Get More Customers
#2 Using Flash Animation
At one point in time, Flash animated restaurant websites were acceptable. They were nice looking (some of them), they give a good feel for your restaurant and they bring out emotions and feelings in customers. That was back in 2003. It’s now 2017 at the time of writing this article and Flash has been dead for a long time now. Using Flash on a restaurant website today can prove to be very annoying and an actual inconvenience to your restaurant website visitor.
The best way to Use flash animation for your website: Don’t. This is a very bad idea because many of the visitors to your restaurant website will be accessing your website from their smart phones. Apple iPhones & iPads do not support Flash animations because it is a dying technology that can be produced with more efficient programing languages. That is the ultimate reason why you shouldn’t use Flash, 2/3 of your website visitors will be using a phone or device that cannot load or support your website.
#3 Using Background Music
Playing music on your website is an easy way to scare your customers away. They typically do not want to hear the music. Either they don’t want to hear the music or they can’t hear the music because they’re on their mobile device or a place where they can’t be loud.
It makes sense because if you were surfing the internet for somewhere to eat for the night and then all of a sudden your speakers are blaring with some random music from a website, you’d likely not be happy about that. The last thing a person wants when they visit your restaurant website is to have their music in their headphones interrupted by the music on your restaurant. Big no-no.
Solution: To get the same effect that your music once had on your restaurant website, replace the music with video. A video can be played if the visitor wants to, with your music and whatever funny dancing cat you’d like to put in it. Just don’t have the video set to AutoPlay on your website. Let the visitor decide.
#4 Using Slow-Loading Pages
The good news about having a website in the restaurant and hospitability industry is the majority of your restaurant website visitors will already know what they are looking for, this saves them time. This can range from photos of your restaurant, the food, the environment, or the menu. Usually it’s all of the above.
If your restaurant website has slow-loading pages, this will frustrate your customers. A slow loading page can be associated with a slow-moving restaurant. Customers want things fast, and if your website is moving slow, you’re already off to a bad start.
It’s important to use images on your website, of course. It’s even more important to ensure that all of the images on your website are optimized for the best viewing experiences. This means that all of the images should load as fast as possible by having their file sizes compressed. Consult with a professional web designer if you are unsure how to do this yourself.
#5 Using A Non-Responsive Website
As we mentioned above, the vast majority of the visitors to your restaurant websites will already know what they are looking for. They are expecting to come to your restaurant website, get what they’re looking for and make a decision. A lot of times, the visit to your website is actually an accident and the person just happened to come across your restaurant in the Google search results because of the location. As a restaurant owner, you should want to take advantage of this huge opportunity. The person who just stumbles across your restaurant website or is looking it up with intention, can very well likely be on a mobile device or smartphone. This means your restaurant website needs to be responsive. If a person comes to your website and it’s not responsive, they are more likely to leave to go to another website. Your restaurant could be losing lots of customers by not being responsive.
All of the restaurant websites built by QuickPro Digital Marketing are built with responsive technology. This guarantees that all of the visitors to your restaurant website will have the best possible viewing experience, regardless of what mobile device or smartphone they’re using. Visit our website if you have any questions about ways to get more customers for your restaurant.