Online, your website is who you are. It is the face of your business, your art or your organization, and as such it must have a respectable and beautiful design. QuickPro Digital Marketing is here to help you make that happen. With our powerful website builder, gorgeous templates and endless online tools, it is now easier than ever to create an online presence you can be proud of.
When you get ready to create a website, you’ll want to stay alert to several web design mistakes that may impact the entire process. Avoiding these common snafus is an important step in ensuring that your site stays gorgeous and user-friendly.
Here’s a list of “don’ts” that every website owner should read:
No One Can Read Your Site Content
You put a lot of work into writing strong text for your website, but then put even more effort into making them illegible. Now, isn’t that a shame?
Several factors can make your site text difficult to read. It can be a poor contrast between the text color and the background, tiny letter size that requires a magnifying glass, using multiple fonts that confuse and tire the readers (we really recommend that you stick to 1-2 fonts per page), or just cramping too many words on a single page.
Avoid these text pitfalls and make yourself a neat, legible website that won’t give your visitors a migraine.
The Style Is All Over the Place
Many websites suffer from what we diagnose as split-personality design; a design that has no comprehensive message or style and simply looks like a parent who let their child dress them for work (while the kid is on a serious sugar rush).
In web design, mix-and-match is usually the wrong way to go. You want to define your website’s style as determined by its purpose – is it a travel blog? A photography portfolio? A kitchen accessories store? A consulting service? Each of these options generates a different type of interaction with the audience and therefore requires a different design approach. It’s okay to be creative about your site’s look and feel (it’s even highly recommended that you do!). But once you define what it is, make sure you’re consistent with it.
Your Site Is Harder to Navigate Through Than Uncharted Land
The buttons make no sense, there are internal links scattered all over your text paragraphs, and where did you hide the navigation menu to begin with? This kind of sloppy navigation plan is a big no-no, friends.
We cannot emphasize enough the importance of a simple and intuitive navigation flow. If your site visitors can’t easily figure out how to browse through it, they will be losing their mind and you will lose your traffic. To avoid this hazard, devote some time to planning your site structure early on, even before you begin designing (how many pages, what should be the page order, how do visitors move from one place to another, etc).
Images So Bad They Look Like They’re Censored
When your photos are so pixelated you’d think the internet went back to 1998; when the image is accidentally cropped to show the top of your head rather than your face; when it’s impossible to see the connection between your website’s purpose and the images you use – that’s when we have a problem.
Site images are there for a reason. They illustrate something about your brand or about yourself, and they help set the mood for the entire site. If the images can’t perform these tasks, then they shouldn’t be on your site. To make sure you get the most out of your site images, use only high-quality files and optimize them to fit your site design (edit tones, crop, play with sizes, etc.).
Clutter Is Killing Your Buzz
You know how the house of a hoarder looks? There’s an equivalent for that in web design: messy piling of images on top of each other, crowded product galleries with badges and buttons and text, the countdown app that’s right next to the weather app that’s above the audio player, and more and more and more.
“Less is more” is a truism because it’s true. When your site is all cluttered up with stuff, the inevitable result is that your site visitors get quickly distracted and can’t keep up with the amount of content you’re giving them. The antidote for clutter is called “white space” – a portion of your site that is entirely clear of content. The goal of white space is to focus the visitors’ glance at what’s really important, like the checkout button or portfolio images. While white space is technically empty space, it’s filled with the purpose of making your site better.
Wait. Your Site Isn’t Mobile-Friendly?!?
With mobile devices now accounting for more than half of the global web usage, having your site optimized for mobile viewing is an absolute necessity. It’s not enough to have users access your regular site on their phone or tablet. Mobile browsing is a very different experience than full-screen browsing and you definitely want your audience to enjoy both just as much.
Furthermore, with recent technology making it so easy to have a mobile-friendly website, there’s really no excuse for not taking that step forward. You can easily optimize your QuickPro website for mobile viewing and even customize it further to guarantee the best user experience on all platforms.