How To Boost Your Restaurant Visibility with SEO and Get More Customers In Atlanta
Millions of people eat out at restaurants in Atlanta every single day. When a person is looking to find a restaurant in Atlanta to eat at, 9/10 they’ll start the restaurant search online, via search engine. The search engine that is most commonly used by over 75% of the market is Google. When a person types in “Jamaican restaurants near me” or “best Italian food in Alpharetta,” the search results aren’t just random. Google has a specific algorithm that they use to determine what page will be displayed and what won’t. This is the main reason why you need to make sure that your restaurant website is SEO-Ready. If your restaurant website is not built to be found and ranked HIGHER in the search engines, you need to consult with a professional that can help you.
In today’s article, we’re going to give you 5 ways to boost your restaurant website visibility and get more customers with SEO. The way this is done is by using search engine optimization (SEO). This will help rank your restaurant higher in the search engines over your competition.
Tip #1: Create Unique & Relevant Content
One of the best ways to rank higher in the Google search engine is by having a restaurant website that is constantly being updated with unique and relevant content. It’s important to ensure that the content you are producing applies to your restaurant’s target customer and is something that they can use. We’ve put together a mini-list of ideas that can help you determine what type of content you would like to use on your restaurant website. All of these options help with boosting your restaurant rankings with Google.
Idea 1: Create New Blogs Articles
An easy way to get started with providing Google with fresh and new content is to write a restaurant blog. You can post to your restaurant blog daily or weekly. Some good topics to discuss on your restaurant blog can be:
- New Staff
- New Meals/Dishes
- Details of A Recent Event
- Upcoming Events
There are tons of topics that you can use to never run out of things to talk about on your restaurant blog. Remember: Only use content on your restaurant website that your clients will find to be useful or relevant. This is something that your customers and potential customers are looking for when they go to a restaurant website. If you remember to always use relevant & useful content, Google will notice this and you will start to get more website visitors before you know it. Your restaurant website should be known as a great resource for all who visit it.
Idea 2: Get More Reviews
The more reviews your restaurant has, the better. This is another factor that Google considers when you ranking a restaurant website. It’s important that your restaurant not only has reviews on Social Media like Facebook or Yelp but you also need to have these reviews shown on your restaurant website. When you get reviews, ask your customers if you can use the review on your website. Being able to constantly update your restaurant website with new content like reviews and testimonials is an easy way to keep your website fresh.
Idea 3: Upload New Photos & Videos
Admit it, we all love a nice photo or video from time to time. The same applies for Google expect Google likes a nice photo or video ALL THE TIME. There is no every “once in a while” with Google. Consistency is the key to seeing success on Google. A good way to keep Google happy is to always be sharing new photos and videos. You can share photos of a new or popular dish that is now available. You could show videos of your chef cooking his/her favorite items from the menu. You could even share images or videos from your last event. These are all very good starting points for using new content for improving your restaurant website with SEO and to start getting more customers.
Tip #2 Take SEO Local
For the most part, if your restaurant is located in Sandy Springs, you don’t really want to target customers in Stone Mountain or Union City. It makes much more sense to target customers and potential customers within a certain radius of your restaurant. This same concept applies to your restaurant website. All of the content on your restaurant website needs to be relevant to where your restaurant is located in Atlanta (or any neighborhood).
Research has shown us that a lot of customers starts their search for a restaurant in Atlanta online. Another interesting fact that research shows us is how people search. Customers are highly likely to use search terms such as: “Chinese Food Atlanta” or “Cheap Brunch Marietta.” Your restaurant website needs to have your city/neighborhood location all throughout your content. This will clarify to the search engines where you are and help you get found by more people online. This also helps with the visitors to your website understanding where you’re located better.
Tip #3 A Picture Is Worth 1000 Words
Have you ever been to a webpage that was just full of line after line of text? No images, just text. Or what about the feeling some of us get when we were kids and looked at a long book with no pictures and opted for the book with lots of pictures? Google is that same kid. Your restaurant website needs to have a fair balance of text and media to show Google (and your visitors) that your website. You can mix it up between photos and videos. A good way to give Google what it needs is to upload some photos or new videos to your website on a weekly basis. If you do this on the regular, it’s likely to become more of manageable of a task for you. Doing this doesn’t take very long time to complete at all.
#4 Use Descriptive SEO Titles
The most significant section of your restaurant website is the title of each page on your restaurant website. The reason the title is the most important section of the restaurant website is because it’s the title that Google looks for when it searches the internet. Before Google looks for anything else on the page, the title is used to determine if Google should display your page or not. The title of your page should be a brief and detailed idea of what that page is about. If you are trying to target a specific section of the city, be sure to have the city name in the title. Also include what type of restaurant you are (walk-in, family, fine-dining, etc). and the type of food you serve (Mexican, Italian, American, etc).
As you see in the example above, the title should also be relevant to what someone looking for what you offer is likely to search for on Google. This is the same approach that you need to take when creating the title for each page on your restaurant website.
#5 Optimize The SEO Meta Description
The meta description for your restaurant website falls in line right after the title of the page. The meta description allows you to give Google a brief overview of what the page will be about. It works hand in hand with the page title. The meta description needs to be as relevant and descriptive as possible. You want it to also attract your target audience.
BONUS TIP: Consider the search query that your target is most likely to be searching for. Then take this and inject it into the meta description for your page.
Regardless the content that you’re planning on having on your website, just make sure the content is something that the visitors to your restaurant website will find interesting. This is ultimately what matters the most.
QuickPro Digital Marketing makes setting up your SEO titles and meta descriptions very easy for you. Our websites allow you to create your tile and meta description for each page. Just enter it in the form and press save. That’s it!
At the end of the day, you need to always focus on your target customer. You should always and only post content on your restaurant website that is useful and relevant. You want your customers and potential customers to come to your website and actually stay. Google takes notice of the amount of time a person spends on your website before it comes back to the search engine. These are all important factors to consider when creating or updating your restaurant website.
In this article, we talked about how to boost your restaurant visibility with SEO and Get More Customers. Does your restaurant website get a lot of traffic from Google? How often do you publish new content? Let’s talk about it in the comments below.