Cannabis Landing Pages: 4 Proven Ways to Increase Sales

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The vast majority of people are unaware of how to design cannabis landing pages that are efficient and will assist them in increasing their sales.

This can be a huge problem for businesses in the cannabis industry that are looking to grow their customer base.

Read this blog post to learn 4 tips for creating effective cannabis landing pages. You’ll learn to use strong visuals, simplify the form, add social proof, and use persuasive copy. These tips will help you double your sales!

What is a Landing Page?

A picture of a landing page
A picture of a landing page

A landing page is a website that allows you to promote and sell your cannabis products. It is the first page potential customers will see when they visit your website, and it is important to make a good impression. Landing pages should be well-designed and easy to navigate.

They should also include compelling information about your products and clear calls to action. If you are not sure how to design a landing page, many professional cannabis web designers can help. Working with a professional ensures that your landing page makes a great first impression and helps you grow your business.

1. Use Strong Visuals to Capture the Attention

4 Landing pages concept
4 Landing page concept

If you’re in the cannabis business, you know first impressions are everything. That’s why having a strong visual presence on your website, and social media platforms are important. And one of the best ways to do this is through beautiful, eye-catching imagery.

Cannabis businesses need to stand out in a crowded marketplace; stunning visuals can help you do that. High-quality photos and graphics will make your website more visually appealing and help capture potential customers’ attention. 

And visuals are even more important if you want to create a strong social media presence. Images and videos are more likely to be shared on social media than text-based content, which is essential for promoting your business.

Whether designing a new website or revamping your existing one, include plenty of strong visuals. They’ll help you attract attention and build a successful cannabis business.

2. Simplify the Form to Make it Easy to Fill out

a concept of an easy-to-fill-out form
a concept of an easy-to-fill-out form

Making the form easy to fill out will give visitors a better experience and increase their chances of doing business with you. Here are some tips for simplifying your form:

  • Use short, clear field labels that state the purpose of the field.
  • Use drop-down menus and radio buttons instead of text fields to reduce the amount of typing required.
  • Place the most important fields at the top of the form so visitors can see them first.
  • Use default values in fields whenever possible to reduce the required data entry.
  • Include a “submit” button at the end of the form so visitors can easily submit their information.

These tips can make your cannabis website or business more professional and increase your chances of getting customer conversions.

Must Read: 5 Things Your Customers Want to See on Your Cannabis Website

3. Add Social Proof to Increase Trust

Businessman at a desk with visual screen testimonial displayed 
Businessman at a desk with visual screen testimonial displayed 

When building trust with your audience, nothing is more effective than social proof. By displaying testimonials, reviews, and other forms of social proof on your landing pages, you can instantly increase the perceived value of your cannabis business. Not only that, but you’ll also be more likely to convert visitors into customers.

After all, when people see that others have had success with your products or services, they’ll be more likely to take the plunge themselves, so if you’re looking for a way to build trust and improve your conversion rate, be sure to add some social proof to your landing pages. Your cannabis business will thank you for it.

4. Use Persuasive Copy to Convince People to Buy

An illustration of a man with a megaphone
An illustration of a man with a megaphone

A persuasive website copy can be the difference between a customer clicking away or making a purchase. So, how do you write persuasive copy for your landing pages? 

Here are some tips:

1. Use power words.

Power words evoke an emotional response. They can help to persuade and convince people to take action. Some examples of power words include: 

  • Love 
  • Guaranteed 
  • Amazing 
  • Free 

2. Tell a story.

Stories are a powerful way to connect with people and persuade them to take action. Share a story about how your product or service has helped someone. This will help potential customers see how your product or service can benefit them. 

3. Use testimonials.

Hearing from others who have used your product or service can help convince someone to purchase. Include testimonials from satisfied customers on your landing pages. 

4. Offer a guarantee.

Offering a money-back guarantee can help ease potential customers’ purchase fears. If they know they can get their money back if unsatisfied, they’ll be more likely to take the plunge and buy from you. 

5. Make it easy to buy.

The easier you make it for people to buy from you, the more likely they will do so. Include clear call-to-action buttons on your landing pages and ensure the buying process is easy and streamlined. 

Keep these tips in mind when writing persuasive copy for your cannabis business website; you’ll surely see an increase in sales!

Conclusion

Landing pages are an essential part of any cannabis business’ marketing strategy. By using the right hacks, you can double your sales. Some essential tips for creating effective landing pages include using strong visuals, simplifying the form, adding social proof, and using persuasive copy. These tips help you create a professional and successful cannabis website or business.

Does this blog post convince you to create an effective cannabis landing page?

Courtney Clarke

Managing Partner / Lead Web Strategist of QuickPro Digital Marketing

Courtney Clarke is a Managing Partner and the Lead Digital Marketing Strategist at QuickPro Digital Marketing. You can find Courtney on LinkedIn and Instagram.

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