Brattle Website Redesign
Case Study: Brattle Website Redesign
Published
12 July 2025
Category
Overview
The Brattle Group is a globally recognized consulting firm that provides expert economic, regulatory, and financial analysis for corporations, law firms, and government agencies. Despite Brattle’s leadership in high-stakes litigation and policy consulting, their previous website lacked clarity, structure, and performance. They approached QuickPro to redesign their site to better support credibility, thought leadership, and lead generation.
Problem, Solution, and Results
Brattle Website Redesign
The Problem
Brattle’s website was no longer keeping pace with their reputation or client expectations. Key challenges included:
Disorganized Content Structure: Services, publications, and expert profiles were difficult to navigate and lacked strategic hierarchy.
Limited Thought Leadership Visibility: Insights and publications were underutilized due to poor filtering and discoverability.
Weak Lead Conversion Paths: The site had few clear CTAs and lacked landing pages designed to drive inquiries or client engagement.
The Solution:
We overhauled Brattle’s digital experience to reflect their authority, depth of expertise, and client-first approach:
High-Conversion Web Design: A modern, content-forward layout helped establish instant credibility with law firms, corporate clients, and public sector stakeholders.
Conversion Rate Optimization (CRO): Introduced consistent CTAs, simplified navigation, and enhanced lead flows across practice and insight pages.
Content Architecture & Strategy: Reorganized service pages, expert profiles, and case work into clear user pathways that support buyer journeys and SEO.
Modern Web Development: Built a modular CMS for Brattle’s internal teams, with flexible components for publishing insights, events, and expert updates efficiently.
The Results:
The redesigned website elevated Brattle’s brand while supporting lead generation, recruiting, and content engagement.
52% increase in engagement on expert profiles and practice pages
41% increase in white paper and insight downloads
36% increase in organic search traffic across consulting service pages
24% increase in contact form submissions for inquiries and speaker requests
Benefits and Additional Features
Benefits
Stronger First Impressions: Modern design, improved structure, and bold visuals communicate Brattle’s credibility and expertise immediately.
Improved Lead Capture: Clear conversion points now support prospective clients, law firms, and government agencies seeking expert support.
Enhanced Recruiting & Visibility: Expert pages and the careers section are now more prominent and discoverable.
Additional Features
Mobile Optimization: Responsive design ensures accessibility across devices, including mobile and tablet.
SEO Enhancements: Improved metadata, URL structures, and internal linking boost organic rankings for economic and litigation consulting terms.
Analytics Integration: Set up tracking for expert page views, publication downloads, and form submissions across departments.
Our Excellence in Features
At QuickPro Digital Marketing, we integrate powerful tools into every project to ensure exceptional website performance and engagement. Each tool plays a vital role in delivering top-tier results for businesses, nonprofits, and associations.
Our go-to for building custom, scalable websites.
Ideal for complex sites needing extensive features and security.
Tracks user behavior to refine content and boost conversions.
Manages customer relationships and automates sales processes.
Combines lead management with marketing automation.
Ensures reliable, secure hosting with high performance.
Discovery & Strategy
We conducted interviews with Brattle’s leadership, legal marketing, and recruiting teams to align the site’s structure with stakeholder goals.
Design & Development
We designed a flexible, professional interface and developed a custom CMS tailored for thought leadership and multi-audience usability.
Testing & Launch
We ran a full QA across devices, optimized site speed, and rolled out training to ensure Brattle’s team could confidently manage content post-launch.
Numbers Don’t Lie
Our Impact & Success Metrics
The new website helped Brattle improve visibility, engagement, and conversion across key audiences:
- Increase in expert and practice page engagement 52%
- Growth in insight and publication downloads 41%
- Organic traffic improvement across key services 36%
- Increase in contact form submissions 24%
Let’s Build Something Amazing Together
Whether you have a question about our services, need assistance with a project, or just want to discuss your digital goals, our team is ready to help. Reach out to us using the form below, and we’ll get back to you as soon as possible.