FDLI Website Redesign

Category: Association Websites

FDLI Website Redesign Case Study


11 June 2024


FDLI (Food and Drug Law Institute) is a nonprofit organization dedicated to advancing public health by providing education and a neutral forum for critical food and drug law discussions. They required a comprehensive website redesign to enhance their digital presence, effectively disseminate vital information, and engage with legal and regulatory professionals.

Screenshot of the redesigned FDLI website, featuring modern design elements and enhanced content accessibility.

Problem, Solution, and Results

FDLI Website Redesign Project

The Problem

FDLI’s previous website struggled to provide a seamless user experience and lacked efficient content management capabilities. Users found it difficult to navigate through extensive educational materials and resources, leading to a decrease in engagement and difficulties in accessing crucial updates.

The Solution:

We developed a streamlined, user-focused website that emphasizes ease of navigation and content accessibility. The new design integrates advanced search functionalities, clear categorization of resources, and a modern aesthetic to better present FDLI’s extensive content. SEO improvements and user-centric design elements were included to enhance site visibility and usability.

The Results:

Enhanced Content Accessibility: The new website structure improved user access to resources and educational content, resulting in a 65% increase in page views per session.

Improved User Engagement: Clear navigation and intuitive design led to a 50% increase in user interactions and time spent on the site.

Increased Membership Sign-Ups: The streamlined user experience and better resource visibility contributed to a 40% rise in new memberships and subscriptions.


We redesigned FDLI’s website to better support their mission of advancing public health through education and dialogue on food and drug law. Our strategy included:

Key Features Implemented

  • Advanced Search Functionality: Enhanced search features to allow users to quickly find specific content and resources.
  • Content Management System: Implemented a robust CMS to streamline content updates and management.
  • Intuitive Resource Categorization: Developed clear categorization for educational materials, reports, and news updates.

Additional Features

    • SEO Enhancements: Applied advanced SEO practices to improve search engine visibility and attract more targeted traffic.
    • User-Centric Design: Introduced a modern, clean design that enhances user experience and site aesthetics.
    • Membership Integration: Added features to facilitate easy membership sign-ups and access to exclusive content.

    Our Excellence in Features

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    Step 01
    Step 01

    Understanding Requirements

    We conducted an in-depth analysis of FDLI’s requirements and existing challenges to define the scope of the redesign, focusing on enhancing user experience and content delivery.

    Step 02
    Step 02

    Design & Development

    We designed a custom layout and developed the website using modern technologies to ensure a responsive, engaging, and user-friendly platform that aligns with FDLI’s objectives.

    Step 03
    Step 03

    Content Integration

    All necessary content, including educational resources, reports, and news updates, was integrated and optimized for better accessibility and user engagement, followed by thorough testing and launch preparation.

    Numbers Don’t Lie

    Our Impact & Success Metrics

    The redesign of FDLI’s website led to significant improvements in user engagement, content accessibility, and membership growth:

    • Page Views Increase 65% 65%
    • User Engagement Growth 50% 50%
    • Membership Growth 40% 40%
    • Search Performance Improvement 55% 55%

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