Precision AQ Website Redesign
Overview
Precision AQ is a leading healthcare agency helping pharmaceutical and biotech companies bring new therapies to market. Their strategic services span value & access, medical communications, data analytics, and patient engagement. With over 45 years of agency experience and more than 450 product launches, the company needed a modern digital platform that communicated its expertise and scale — and turned visits into meaningful engagement.
Problem, Solution, and Results
Precision AQ Website Redesign
The Problem
Precision AQ’s website was not aligned with its leadership position in the healthcare space. Key challenges included:
Outdated Brand Experience: The previous site did not reflect the innovation, data sophistication, or deep therapeutic expertise of the company.
Unclear User Journeys: Visitors — from pharma brand managers to job seekers — lacked clear entry points and guidance through services or career paths.
Underutilized Thought Leadership: The firm produces high-value insights, but lacked an intuitive platform to publish, organize, and promote them.
The Solution:
QuickPro delivered a comprehensive redesign focused on positioning Precision AQ as a category leader and accelerating both lead generation and talent recruitment.
High-Impact Visual Design: We created a bold, modern interface leveraging brand color, strong typography, and custom iconography to communicate credibility and energy.
Conversion-Focused UX: Mapped distinct user flows for pharma clients, job seekers, and partners — with clear CTAs, streamlined navigation, and modular content blocks.
Insight Hub Buildout: Designed a scalable content system for publishing articles, videos, and thought leadership — improving discovery and SEO performance.
Mobile-Optimized Development: Delivered a responsive build with lightning-fast performance, even with high-resolution media and dynamic content elements.
The Results:
The redesigned site gave Precision AQ a powerful digital presence that better supports growth across business development and recruiting.
72% increase in career page engagement from qualified applicants
48% growth in traffic to solutions and service detail pages
38% increase in time-on-site from target pharma visitors
3x improvement in mobile accessibility and speed score
Benefits and Additional Features
Precision AQ’s new site is now fully aligned with its leadership brand and operational needs.
Benefits:
Improved Brand Trust: The new site clearly reflects the agency’s blend of scientific rigor and commercial impact — vital for pharma partnerships.
Better Candidate Experience: Job seekers can now explore open roles, understand the culture, and apply in fewer steps.
Scalable for Content Growth: The site’s content structure supports consistent publishing of insights and showcases expertise in oncology, neurology, immunology, and more.
Additional Features:
SEO Foundation: We optimized all pages for relevant keywords around commercialization, patient access, and therapeutic expertise.
Analytics Integration: Connected to Google Analytics and LinkedIn Ads to support performance tracking and talent campaigns.
Scalable CMS: Built on a flexible backend allowing their marketing team to easily update services, news, and careers.
Our Excellence in Features
At QuickPro Digital Marketing, we integrate powerful tools into every project to ensure exceptional website performance and engagement. Each tool plays a vital role in delivering top-tier results for businesses, nonprofits, and associations.
Our go-to for building custom, scalable websites.
Ideal for complex sites needing extensive features and security.
Tracks user behavior to refine content and boost conversions.
Manages customer relationships and automates sales processes.
Combines lead management with marketing automation.
Ensures reliable, secure hosting with high performance.
Discovery & Strategy
Collaborated with leadership and marketing to align site architecture with business goals—especially around recruitment and growth in key service lines.
Design & Development
Created wireframes and high-fidelity prototypes, then built a fast, mobile-optimized site with modular templates for flexibility.
Testing & Launch
Conducted full QA across browsers and devices, integrated analytics, and launched with SEO baseline tracking in place.
Numbers Don’t Lie
Our Impact & Success Metrics
The redesigned site helped Twenty20 improve visibility and attract more qualified leads:
- Increase in homepage engagement 61%
- Growth in visits to Therapeutic Expertise section 47%
- Increase in average session duration 39%
- Improvement in mobile engagement and UX 58%
Let’s Build Something Amazing Together
Whether you have a question about our services, need assistance with a project, or just want to discuss your digital goals, our team is ready to help. Reach out to us using the form below, and we’ll get back to you as soon as possible.