Putnam Website Redesign
Overview
Putnam Associates is a premier strategy consulting firm serving the life sciences sector, offering deep expertise across commercial access, value and pricing, medical affairs, and AI-driven analytics. Their team is known for delivering scientific and strategic excellence across the product development and commercialization lifecycle.
While their reputation was strong, their digital presence didn’t reflect their market position. The firm needed a website that aligned with its modern brand identity, showcased its thought leadership, and attracted top-tier talent — all while supporting business development and growth.
Problem, Solution, and Results
Putnam Website Redesign
The Problem
Putnam’s website wasn’t keeping pace with its brand evolution or industry influence. Key challenges included:
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Outdated UX & Branding: The old site lacked a bold, distinctive identity and didn’t reflect the sophistication of Putnam’s work in healthcare and biotech strategy.
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Unclear Navigation of Services: Their consulting verticals — including Commercial Access, Value & Pricing, Medical Affairs, and Analytics — were not clearly differentiated for visitors.
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Limited Thought Leadership Visibility: Their research and insights weren’t organized or promoted effectively, limiting inbound traffic and engagement from prospective clients.
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Recruiting Gaps: Careers content was buried or too minimal, which was a missed opportunity to attract top life sciences talent in a competitive market.
The Solution:
We designed and developed a high-performance website for Putnam that speaks directly to their dual audiences: potential clients in pharma/biotech and the elite talent they seek to hire.
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Custom Website Design: We crafted a modern, visually impactful design rooted in trust and scientific professionalism. The use of layered imagery, interactive elements, and vibrant gradients created a sense of innovation and momentum.
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Service Architecture & Messaging: Each consulting service was elevated with its own subpage, clear positioning statements, and relevant case examples to help decision-makers self-identify and take action.
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Thought Leadership Integration: A dynamic Insights section was built to organize articles, event content, and publications by topic, improving both SEO and user experience.
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Recruitment Optimization: The Careers section was reimagined with storytelling, benefits, photos, and role listings, presenting Putnam as a mission-driven employer for ambitious healthcare professionals.
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Mobile & SEO Optimization: The site was built fully responsive with speed, accessibility, and search optimization best practices applied across all templates.
The Results:
Putnam’s new site launched successfully with measurable improvements across performance, engagement, and lead quality:
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Stronger Digital Authority: Clearer messaging and polished design elevated Putnam’s perception among biotech and pharma stakeholders.
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Improved Talent Acquisition: Site applications increased, supported by deeper content around company culture and open roles.
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Greater Time on Site: Visitors now spend more time exploring consulting services, insights, and culture content.
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Content Discoverability: Reorganized thought leadership content resulted in better rankings for long-tail keywords and increased organic search traffic.
Benefits and Additional Features
Benefits:
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Brand-Aligned Visuals: A design language tailored to innovation, analytics, and clarity — mirroring Putnam’s market leadership.
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Enhanced Expertise Showcase: Distinct subpages and strategic messaging made each service vertical easier to understand and inquire about.
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Scalable Insights Hub: Flexible post templates allow the internal team to keep adding new research and blog content.
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Talent Engagement: The Careers page integrates storytelling, photos, and testimonials that appeal to a new generation of consultants.
Additional Features:
AI + Analytics Section: New section for AI strategy services, highlighting Putnam’s advanced capabilities and positioning them for future growth areas.
Centers of Excellence Page: A dedicated space explaining Putnam’s methodology and differentiators.
Performance Reporting Setup: Google Analytics and Tag Manager integrated for long-term insights tracking.
CMS Training & Access: Delivered a content editing guide and training session for their in-house marketing team.
Our Excellence in Features
At QuickPro Digital Marketing, we integrate powerful tools into every project to ensure exceptional website performance and engagement. Each tool plays a vital role in delivering top-tier results for businesses, nonprofits, and associations.
Our go-to for building custom, scalable websites.
Ideal for complex sites needing extensive features and security.
Tracks user behavior to refine content and boost conversions.
Manages customer relationships and automates sales processes.
Combines lead management with marketing automation.
Ensures reliable, secure hosting with high performance.
Discovery & Strategy
We reviewed competitors in the life sciences consulting space, conducted stakeholder interviews, and analyzed site traffic data to inform the content strategy and user flow design.
Design & Development
We designed a modular, mobile-friendly site using WordPress, optimized for SEO and performance. The visuals use bold gradients, custom iconography, and an elevated aesthetic.
Testing & Launch
Final QA included accessibility checks, browser/device testing, and SEO migration. We handled full launch coordination with their internal IT team and analytics provider.
Numbers Don’t Lie
Our Impact & Success Metrics
These are the measurable outcomes delivered after the new site went live:
- Increase in Organic Traffic 41%
- Growth in Time on Site 36%
- Careers Page Conversion Increase 44%
- Bounce Rate Reduction 29%
- Increase in Mobile Engagement 35%
Let’s Build Something Amazing Together
Whether you have a question about our services, need assistance with a project, or just want to discuss your digital goals, our team is ready to help. Reach out to us using the form below, and we’ll get back to you as soon as possible.