Tragedy Assistance Program for Survivors Website Redesign

Category: Public Sector Websites

Case Study: Tragedy Assistance Program for Survivors (TAPS) Website Redesign

Published

12 June 2024

Overview

The Tragedy Assistance Program for Survivors (TAPS) provides compassionate care and resources for those grieving the loss of a military loved one. TAPS needed a website redesign to better communicate their mission, provide accessible resources, and enhance engagement with survivors and supporters. The goal was to create a modern, supportive platform that reflects TAPS’s commitment to offering hope and healing.

Screenshot of the redesigned TAPS website, showcasing compassionate design and enhanced support resources.

Problem, Solution, and Results

TAPS Website Redesign Project

The Problem

The existing TAPS website was outdated, with a complex navigation structure that made it difficult for users to find support services, grief resources, and information about their programs. The site’s design did not effectively convey the compassion and support TAPS offers, leading to lower engagement from survivors and supporters.

The Solution:

We developed a compassionate, user-centric website that focuses on accessibility and emotional support. The new design includes a comprehensive resource library, streamlined navigation, and interactive features that facilitate connections and support for survivors. Advanced SEO strategies were integrated to increase visibility and reach within the grieving community.

The Results:

Improved Resource Engagement: The redesigned website offers a supportive interface and clear navigation, resulting in a 70% increase in resource engagement and utilization.

Enhanced Support Access: The organized resource library and support sections made it easier for survivors to access help, leading to a 65% increase in inquiries and service requests.

Increased Supporter Involvement: The clear calls to action and streamlined donation process contributed to a 55% rise in donations and volunteer participation.

Description

The redesign of the TAPS website aimed to create a nurturing, accessible platform that supports grieving survivors and engages the wider community. Our approach included:

Key Features Implemented

  • Supportive Resource Library: Developed a comprehensive library for grief resources, support services, and coping strategies.
  • Enhanced Navigation: Simplified navigation to ensure users can easily find relevant information and support services.
  • Interactive Features: Added features such as survivor stories, virtual support groups, and event calendars to foster community engagement.

Additional Features

    • SEO Optimization: Applied SEO best practices to improve search engine visibility and attract those seeking support and resources.
    • Compassionate Design: Introduced a warm, empathetic design that aligns with TAPS’s mission and provides emotional support to visitors.
    • Content Management System: Implemented a robust CMS for efficient updates and management of resources and support information.
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    Our Excellence in Features

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    Step 01
    Step 01

    Strategic Planning

    Worked with TAPS stakeholders to identify their goals and challenges, developing a strategic plan for the website redesign focused on improving access to support and engagement.

    Step 02
    Step 02

    Custom Design and Development

    Executed a design and development process that prioritized accessibility, compassionate aesthetics, and comprehensive support resource access.

    Step 03
    Step 03

    Testing and Launch

    Conducted extensive testing to ensure site functionality and performance, followed by a successful launch to maximize impact and user satisfaction.

    Numbers Don’t Lie

    Our Impact & Success Metrics

    The TAPS website redesign resulted in significant improvements in resource accessibility, user engagement, and supporter involvement:

    • Resource Engagement Increase 70% 70%
    • Support Inquiries Growth 65% 65%
    • Donation and Volunteer Participation Rise 55% 55%
    • User Retention Improvement 60% 60%

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