WTW Website Redesign
Overview
WTW (Willis Towers Watson) is a leading global advisory, broking, and solutions company that helps organizations turn risk into growth. With a legacy of expertise across insurance, people strategy, and capital management, WTW serves a diverse client base across sectors. However, their existing website struggled to match the firm’s innovation, global reach, and depth of insights.
Problem, Solution, and Results
WTW Website Redesign
The Problem
WTW’s website had become misaligned with their role as a modern, global consulting partner. Key issues included:
- Disjointed User Experience: Navigation and page structures made it difficult for users to explore WTW’s services by audience or solution.
- Underperforming Content: Articles, reports, and insights were not surfaced effectively, limiting visibility into WTW’s thought leadership.
- Minimal Conversion Strategy: The site lacked strong CTAs and did not support scalable lead capture or marketing automation workflows.
The Solution:
We redesigned WTW’s digital experience to position them as a forward-thinking, client-focused global consultancy:
- High-Conversion Web Design: Delivered a streamlined, modern interface that improved navigation, readability, and overall site performance.
- Conversion Rate Optimization (CRO): Integrated persistent CTAs, simplified forms, and improved landing pages for insights, solutions, and product offers.
- Content Experience Strategy: Reorganized insights and services into intuitive pathways tied to key verticals (People, Risk, Capital), improving findability and engagement.
- Modern Web Development: Built a scalable, multilingual CMS framework that supports WTW’s global footprint and local team workflows.
The Results:
The new WTW website helped elevate their brand while driving measurable engagement improvements across channels.
45% increase in average time on service pages
38% boost in article and thought leadership engagement
29% increase in lead form submissions within the first 90 days
Stronger brand consistency across regions, languages, and consulting verticals
Benefits and Additional Features
Benefits
- Stronger Brand Presence: A modern layout and consistent messaging reinforce WTW’s credibility across audiences.
- Improved Lead Generation: Optimized CTAs and gated content now support direct engagement with prospective clients.
- Enhanced Sales Enablement: Clearer navigation and accessible insight content empower the sales team with client-ready resources.
Additional Features
- Mobile Optimization: Responsive design ensures seamless use across smartphones and tablets.
- Analytics Integration: Integrated Google Analytics, campaign tracking, and regional dashboards to monitor engagement.
- SEO Enhancements: Improved site structure, metadata, and internal linking to boost organic visibility and rankings.
Our Excellence in Features
At QuickPro Digital Marketing, we integrate powerful tools into every project to ensure exceptional website performance and engagement. Each tool plays a vital role in delivering top-tier results for businesses, nonprofits, and associations.
Our go-to for building custom, scalable websites.
Ideal for complex sites needing extensive features and security.
Tracks user behavior to refine content and boost conversions.
Manages customer relationships and automates sales processes.
Combines lead management with marketing automation.
Ensures reliable, secure hosting with high performance.
Discovery & Strategy
We partnered with WTW stakeholders to define core audiences, content needs, and technical integration requirements across business units.
Design & Development
We designed a scalable, multilingual experience with modular components and enterprise-grade UX patterns tailored for global use.
Testing & Launch
Final launch included browser testing, multilingual QA, performance optimization, and post-launch training for regional teams.
Numbers Don’t Lie
Our Impact & Success Metrics
The new website helped Wavestone advance its digital engagement strategy and increase international visibility:
- Increase in service page engagement 45%
- Growth in resource downloads 32%
- Organic traffic increase 37%
- Increase in contact form conversions 25%
- Mobile Accessibility Improvement 67%
Let’s Build Something Amazing Together
Whether you have a question about our services, need assistance with a project, or just want to discuss your digital goals, our team is ready to help. Reach out to us using the form below, and we’ll get back to you as soon as possible.