The Risks of Redesigning Your Cannabis Industry Website

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Redesigning your website can be risky – you could lose all your SEO rankings and traffic in the process.

But what if you don’t have to redesign your website? What if there were better, easier ways to grow your website traffic and conversions?

Watch this video to learn about the risks of redesigning your cannabis industry website and better options for growing your business.

Redesigning Your Cannabis Industry Website: The Risks and How to Avoid Them

Businessman with surprised look in front of laptop
Businessman with surprised look in front of laptop

If you’re running a cannabis business, chances are you’re well aware of the importance of having a strong online presence. After all, your website is often the first point of contact between you and potential customers. And in today’s digital age, first impressions matter more than ever.

That’s why many cannabis businesses choose to redesign their websites regularly. A well-designed website can help you stand out from the crowd and attract new customers. However, it’s important to remember that redesigning your website can also be risky. If not done properly, a redesign can result in a loss of traffic and customers.

The Potential Consequences of Redesigning a Cannabis Industry 

Risk reward ratio / risk management concept.
Risk reward ratio / risk management concept.

When a website redesign is being considered, carefully weigh the potential risks and rewards. One of the most significant potential downsides of a redesign is that it can lead to a loss in SEO rankings and traffic. This is because search engines view each page on a website as a separate entity, and when a page is redesigned, the URL usually changes as well. 

This can lead to a drop in organic search traffic, as the new page will need to be re-indexed and may need to rank more highly for relevant keywords. In addition, any backlinks that have been built up to the old page will be lost, further impacting traffic levels.

Another potential consequence is losing existing customers. If your current website is easy to use and navigate, and your customers are happy with it, there’s a good chance they’ll be frustrated with a new design that could be more familiar and clear.

In addition, It’s also important to think about the cost of a redesign – both in terms of money and time. A professional designer can be expensive, and even if you’re doing the work yourself, it will still take time away from other aspects of your business.

This can be a critical consideration for cannabis businesses, which often rely heavily on organic search for website visitors. A redesign should only be undertaken if the potential benefits outweigh the risks – which means taking the time to assess all of the possible consequences before making any decisions.

Related Blog Post: How Much Does It Cost to Redesign a Cannabis Website?

Things to Keep in Mind if you’re Planning a Cannabis Industry Website Redesign

Two women working together and having a discussion
Two women working together and having a discussion

A website redesign can be a great way to give your cannabis business a fresh look and feel. However, it’s important to remember that a redesign can also have potential consequences – including lost SEO rankings and traffic. Here are some things to keep in mind if you’re planning a website redesign:

1. It’s important to plan your redesign carefully. Make sure you have a clear vision for your new website, and take the time to research which design elements will work best for your business.

2. A redesign can potentially result in lost SEO rankings and traffic. Suppose you’re planning on making significant changes to your website. In that case, it’s important to work with an experienced SEO consultant to ensure your new site is optimized correctly for search engines.

3. Make sure you notify your customers and followers about your upcoming redesign. Let them know when the new site will launch, and provide them with information about how they can stay up-to-date on your business’s latest news and updates.

4. Be prepared for some bumps in the road. Even with the best planning, a website redesign can sometimes result in unforeseen challenges – so it’s important to be prepared for anything that might come up.

By keeping these things in mind, you can help ensure that your website redesign goes smoothly and that your business continues to thrive online.

An alternative to Cannabis Industry Website Redesigns

Female legs wearing jeans and white sneakers.
Female legs wearing jeans and white sneakers.

You know, website design is important if you’re in the cannabis industry. But you may not know that there’s an alternative to expensive website redesigns – cannabis industry marketing and business strategies. Focusing on these two areas can make your cannabis website more effective without breaking the bank.

1. Cannabis industry marketing.

Focuses on creating and implementing marketing campaigns that are specifically tailored to the needs of the cannabis industry. This means that your campaigns will be designed to reach your target audience and generate leads that are interested in your products or services. 

In addition, cannabis industry marketing can help you build relationships with key influencers and thought leaders. These relationships can provide valuable opportunities for joint ventures, product launches, and other collaborative efforts.

2. Cannabis business strategies.

Focuses on improving the overall effectiveness of your cannabis business. This could involve anything from streamlining your operations to revamping your sales process. By taking a strategic approach to running your business, you can ensure that every aspect of your operation works as efficiently as possible. 

As a result, you’ll be able to free up more time and resources to focus on growth initiatives like marketing and product development.

So if you’re looking for an alternative to website redesigns, consider investing in cannabis industry marketing and business strategies. With a little effort, you can take your cannabis business to the next level without spending a fortune on a new website.

Conclusion

Website redesigns can be a great way to give your cannabis business a fresh look and feel. Still, it’s important to remember that they can also have potential consequences – including lost SEO rankings and traffic. By focusing on cannabis industry marketing and business strategies, you can make your cannabis website more effective without breaking the bank.

What did you learn in today`s blog post?

Courtney Clarke

Managing Partner / Lead Web Strategist of QuickPro Digital Marketing

Courtney Clarke is a Managing Partner and the Lead Digital Marketing Strategist at QuickPro Digital Marketing. You can find Courtney on LinkedIn and Instagram.

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