5 Ways to Improve your SEO and Increase Cannabis Website Traffic

by | Apr 23, 2024

You’ve probably heard that SEO is essential for your website. But what does that mean? it can be a confusing and overwhelming topic, but it’s necessary for businesses of all sizes.

In this blog post, we’ll break down SEO into easy-to-understand terms and show you how you can improve your ranking on search engines. We’ll also share some essential tips on getting started with SEO, even if you’re unfamiliar with the process.

What is SEO?

Human crowd forming a big SEO word on white background.
Human crowd forming a big SEO word on white background

SEO, or search engine optimization, is improving the visibility and ranking of a website or web page in the search engine results pages (SERP). The cannabis industry is rapidly growing, and SEO is an important part of digital marketing strategies for cannabis businesses.

By optimizing their website for search engines, cannabis businesses can improve their website visibility, attract more traffic, and generate more leads and sales. It’s a significant factor for your strategy in the cannabis industry.

Benefits of SEO

Wooden human standing on podium with ranking for winner business and sport competition concept.
Wooden human standing on podium with ranking for winner business and sport competition concept

SEO can help cannabis businesses rank higher in the search engine results pages, making it more likely that potential customers will find them online. In addition, it can also help improve click-through rates, meaning that more people who see your company’s website will visit it.

What that means is if you’re targeting the right keywords and have the right target for your cannabis or your SEO strategy, you can ensure that your copy and the content on your page are being displayed to the right target audience.

And suppose it’s being displayed to the right target audience. In that case, that means that it’s more likely to appeal to them, which will be more likely to have a click-through rate, meaning they’re more likely to click on your content because it’s targeted to them and the specific keyword that they’re searching for.

SEO Can Help to Create Brand Awareness

Unique color yellow human shape among dark ones.
Unique color yellow human shape among dark ones

People are more likely to remember a cannabis company’s image if it has SEO. And this will help increase brand, you know, people coming back to your brand and making purchases, making inquiries about your service.

As the cannabis industry continues to grow, so will SEO’s importance. Cannabis companies that actually fail to invest in SEO can find themselves at a severe disadvantage.

5 ways to improve your SEO and increase website traffic for cannabis industry business:

1. Choose the correct keyword phrases.

When it comes to cannabis businesses, the most crucial factor is ranking high on search engines, no pun intended. And what that means is choosing the right keywords for your business. This means selecting the right keywords that are relevant to what people are searching for that are relevant to your business and also have a high monthly search volume.

You have to consider all these factors when trying to think of your keywords because you want to create or use keywords or rank for keywords that are often searched for by your specific target audience, your specific customer.

And you would do that through research and understanding your existing market base, maybe creating some buyer persona. So that way, you will have a deeper understanding of who your buyer is and what you need to present to them to appeal to them.

2. Optimize your website for SEO.

Once you’ve selected the right keywords, optimizing your website for these keywords is essential. And what this means is you want to include those keywords in your website’s title, headings, and content.

And you should also make sure to use them in your website’s meta description and the alt text. And alt text is the text inside of your images. Ensure all these factors are considered when you put together an on-page SEO strategy for the cannabis industry website.

3. Build backlinks.

Backlinks are links from other websites to yours. And they’re important because they really will help improve your website’s ranking on the search engine. The more backlinks you have, the better. You can build it by guest blogging, creating informative content, and submitting your website to directories, listings, and websites.

And what this will do is drive traffic back to your website, but it will increase what’s called domain authority on your website. And the more backlinks you have to your website, the more Google and other search engines will call it. Respect your website and rank it higher on search engines.

4. Use social media.

Social media can be a great way to promote your cannabis business and improve your website’s ranking on search engines. Make sure to post links to your website on social media accounts and encourage your followers to share those links with their networks. And that’s going to be something that’s going to help drive traffic for you organically.

5. Monitor Your Progress

Once you’ve implemented all of these SEO tips for your cannabis industry business, monitoring your progress is essential to see how well they’re doing. And you can do this with a free tool called Google Analytics. It’s free, made by Google, and you’re trying to rank on Google, so it’s the best option.

And really, what this allows you to do is track your website’s traffic and keyword ranking over time. And by monitoring your progress, you’ll be able to fine-tune your SEO strategy and continue working toward the top of the search engine results for the keywords you’re looking to rank for.


By using the tips provided in this blog post, businesses can improve their SEO to move up in the search engine results and attract more visitors to their websites. SEO is an ongoing thing, and it’s not just a one-time thing you would do. It’s a continuous act. It’s constant, persistent blogging and being active on social media.

Businesses that invest in SEO can see real results over time, and there’s no overnight success. And as the cannabis industry continues to grow, so will the importance of SEO for cannabis businesses.

Will you use this strategy on your cannabis website?