How to Optimize Your Local SEO to Attract More Nearby Customers

by | Apr 23, 2024

How to Optimize Your Local SEO to Attract More Nearby Customers

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You might be surprised to learn that you’re driving customers away from your website without realizing it. In this blog post, I’ll show you ten ways you might be turning people off without even knowing it.

Keep on reading to find out how to fix these mistakes that are causing customers to leave your website. And by following these tips, you can increase your website’s conversion rate and improve your business’s bottom line.

How To Know If You’re Driving Customers Away?

Two customers are checking out of the hotel. 

Two customers are checking out of the hotel. 

You want to attract customers, but you don’t want to turn them away. How do you know if you’re driving customers away? Here are three signs to watch out for.

1. Your website looks unprofessional.

The cannabis industry web design is all about creating a professional appearance, a great first impression, connecting with your audience, and giving them a great feel about your business.

If your website looks like an amateur puts it together, then customers will likely take their business elsewhere. They will view that as a representation of your business.

2. Your website is hard to navigate. 

Customers really should be able to find what they’re looking for on your website easily. If they can’t, they’ll likely get frustrated and go somewhere else.

3. You don’t have any social media presence. 

Social media is essential for businesses these days. If you’re not utilizing it, you’re most likely going to be missing out on a huge opportunity to gain potential customers.

If you see any of these signs, it may be time to rethink your cannabis industry web design strategy. Don’t let your business drive customers away. Make sure your website is up to par.

The Ten Most Common Ways to Drive Customers Away from Your Website.

Shot of a young businessman experiencing stress.

Shot of a young businessman experiencing stress.

The cannabis industry web design approach has come a very long way in recent years. And one thing that you’ll notice is that websites don’t look like how they used to, but a lot of websites still have quite a bit of issues that need to be addressed that are hurting them in the long run.

There are still many common mistakes that can drive customers away from your website. So here are ten of those common mistakes.

1. Not having a mobile-friendly website. 

In today’s world, more and more people are using their smartphones and tablets to access the internet. If your website is not designed for mobile devices, you will lose out on a lot of traffic.

2. Having a poorly designed website. 

First impressions are super important, and they’re everything in this industry. And if your website looks terrible, customers really will quickly go away. They will turn away and go to another website. Make sure your website is professional and easy to navigate.

3. Not having enough information on your website. 

Customers want to know what they’re getting before they make a purchase, so make sure before they sign up for your service. Make sure you provide plenty of information about your products and your services on the website so that way your visitors can be informed.

4. Having outdated information on your website. 

If you haven’t updated your website in a while, customers will wonder if you’re still in business or if you are a legitimate business or up to date. Make sure you keep your content fresh and up to date for visitors to your website.

5. Using stock photos that look way too fake. 

Cannabis is a plant that people like to see in person before they buy it. For example, avoid using stock photos that look fake or staged. Try to have actual images of the flower or if you have genuine products of your packaging or your solid containers, whatever it may be.

Try to have authentic images so that way it doesn’t come off as too ingenuous. Instead, use real photos of your products or hire a professional photographer to take some shots for you.

6. Writing copy that’s full of errors. 

Cannabis consumers are discerning shoppers. And if they see typos or grammatical errors on your website, they’ll question your credibility as a business. Make sure all of the text on your website is error-free. And before you launch it, make sure you get everything down the way it should be.

7. Not having clear calls to action. 

You need to make sure that you have CTAs throughout your website. And every page on your website should have a clear call to action, whether “it’s sign up now,” “learn more,” “add to cart,” or “sign up for our newsletter.” Whatever the actual call to action may be, make sure that these are included on all pages.

Without these calls to action, the customers will get lost and eventually wander around and give up on trying to find out what they want, and they’ll leave. Please give them a reason to stay there.

8. Not having social media links visible on your website.

Social media can be a great way to brand and build awareness around your business and drive traffic to your website. Make sure your social media links are visible and easy to find so customers can get in contact with you online on all social media platforms.

9. Not offering discounts or coupons, or incentives. 

Cannabis consumers and cannabis industry shoppers love getting deals. Everyone loves getting an exchange if you think about it. If you’re not offering some discount or coupon or special offer, you’re missing out on an opportunity to attract new customers.

Make sure to promote any specials or deals that you’re running, and this will help you increase your conversions as well on your website.

10. Not including customer testimonials. 

Customer testimonials can be extremely, extremely helpful when it comes to convincing potential customers to do business with you. If you don’t have testimonials on your website, be sure to ask some of your satisfied customers if they would be willing to write a review for you and copy and paste that to your website.

By avoiding these mistakes, you can ensure that more customers will stay engaged on your website and become paying customers.


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DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.

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Whether you are interested in pursuing a career as a sommelier or looking to create a sommelier job description, understanding the role of a bartender can shed light on the integral role they play in creating memorable experiences in bars, nightclubs, and restaurants.

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Whether you are interested in pursuing a career as a sommelier or looking to create a sommelier job description, understanding the role of a bartender can shed light on the integral role they play in creating memorable experiences in bars, nightclubs, and restaurants.