5 Tips for Creating a Successful Cannabis Website

Share This:

Good web design is essential for any business, but especially for businesses in the cannabis website industry. You want your website to look professional and trustworthy and really convey the message that you’re a legitimate company and that you’re here to stick around. 

A lot of people outside of the industry are still hesitant to do business with cannabis companies, even though the industry is growing rapidly. Your website is going to be the first impression that many people will have of your company. You need to make sure it looks professional and trustworthy.

In today’s blog post, we’re going to learn five tips for creating a successful cannabis website. By following these tips, you can create a website that will help visitors stay on your website longer and take more actions, such as filling out a form, downloading something, etc.

As the cannabis industry continues to grow, it’s more important than ever to have a professional, trustworthy website. Your website, as I mentioned, is the first impression that many people will have of your company. 

Here’s a list of the tips that you should really keep in mind as you design your website.

Establish Trust with Your Cannabis Website Visitors

Shaking of hands
Shaking of hands

One of the most important things your website can do is establish trust with visitors. You want them to trust that you can provide high-quality products and high-quality services.

There are a few things you can do to establish this with your website visitors.

#1. Use trustworthy domain names and website hosting

In the Cannabis industry, one of the most important things you can do for your website is to use trustworthy domain names and website hosting. Your domain name is your online identity – it’s how customers will find you on the web. And your website hosting is the foundation of your website – it’s what keeps your site up and running.

#2. Make sure you use a secure payment gateway

If you’re accepting payments on your website, make sure you have an SSL certificate that is installed correctly and works correctly on your website. 

#3. Display your contact information prominently on the site. 

A lot of times, people are actually just going to your website to really just figure out where you’re located, or what it is that you do, or how do I contact someone from your company. And you need to have that one of the easiest things to find on your website.

#4. Use professional graphics and design elements. 

Always make sure that all of the elements on your website are high quality and high resolution, and that they actually are images that connect with the audience. 

Create A Cannabis Website That Is Both Professional and Engaging

An engaging and professional cannabis website
An engaging and professional cannabis website

You really want to include accurate information about cannabis strains, CBD oil, edibles, and tinctures, but you also want to avoid coming across as dry or boring. One way to strike the right balance is to use professional design and graphics, as I mentioned before. 

A cannabis website that is built with high-quality graphics and high-quality images will help build trust with potential customers and ensure that they keep coming back to your website for more. 

By taking the time to create a cannabis website that looks and feels like a professional one, you can set yourself apart from the competition in your space and make sure that your target audience really keeps returning to your website. That’s something that you want to make sure that you put a huge focus on. 

Make Sure Your Cannabis Website Is Easy to Navigate

Cannabis Website Is Easy to Navigate
Cannabis Website Is Easy to Navigate

A cannabis website should be easy to navigate to gain potential customers who can find what they’re looking for. The homepage should feature a clear and concise menu that leads to the different sections of the website. The menu should really be easy to find and easy to use, and all of the items on the menu should be clearly labeled to make sure that there is no confusion.

It should have a search function for visitors to easily find specific products or information. Cannabis websites that are difficult to navigate tend to actually frustrate potential customers and drive them away.

In contrast, by having a cannabis website that is easy to use and easy to navigate, you’ll be able to keep customers on your website longer and get them to explore the site, which can lead to more sales.

Important Information on Your Home Page

Website Home Page
Website Home Page

It’s really important to include relevant and up-to-date information on the home page. This includes everything from the latest news on cannabis legalization to educational articles on different cannabis strains. By including this type of information website, visitors can get a better sense of what the site has to offer and whether it’s a resource that they want to bookmark for future reference.

Additionally, including links to social media accounts can actually help increase traffic and engagement on your website. And finally, it’s also a good idea to include an “about us” section on the homepage so that visitors can learn more about your company and what sets you apart from your competition. 

By having these types of things on your homepage, you can help ensure that potential customers will have all the information they need to take any action on your website or to make a purchase.

Promote Your Cannabis Website Online

Promoting the Cannabis Website Online

There are a number of ways you can promote it online. One option is to submit your website to cannabis directories. This will basically help increase your visibility and attract potential customers to your brand.

You can also take advantage of social media platforms such as Facebook, Twitter, Instagram, Tik-Tok, any cannabis-related form, or chat rooms as another way to get your website noticed. But if you’re wanting to grow your brand, you need to be active in the community. By participating in online conversations, you can actually build up a following and drive traffic back to your website.

And finally, don’t forget the power of offline promotion. If you have a brick-and-mortar cannabis business, dispensary, or anything like that, make sure your website address is prominently displayed on that homepage.

You can also hand out business cards and flyers with your website to potential customers and prospects. This is still a very good way to get it done. And by using a combination of offline and online strategies, you can give your cannabis website the exposure that it deserves. Don’t shy away from utilizing both.

Conclusion

Creating a successful cannabis website can be a challenge, but it’s worth the effort. And by doing things such as professional designs and graphics and making the website easy to navigate, all these things can really set your website apart from your competition and actually encourage potential customers to stay on the website and explore the website much longer. 

Additionally, don’t forget to promote your website online through, like I mentioned, directories, social media platforms, and the forms. By using a combination of all these strategies together, you can ensure that your cannabis website is going to be seen as, by using all of these strategies together, you can ensure that your website will be seen by as many people as possible without you doing any extra SEO or any other extra effort.

What are some other ways to create a successful cannabis website?

Courtney Clarke

Managing Partner / Lead Web Strategist of QuickPro Digital Marketing

Courtney Clarke is a Managing Partner and the Lead Digital Marketing Strategist at QuickPro Digital Marketing. You can find Courtney on LinkedIn and Instagram.

Up Next

Chat with a QuickPro Specialist Now

We are ready and waiting to answer any questions you might have about our services.

We’re committed to building websites that inform and convert visitors into customers. We want you, as a client of ours, to fall in love with your website–and get the results you deserve!

Schedule a Discovery Call