Freelancer vs. Web Design Agency: The Pros and Cons

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When it comes to web design and cannabis industry businesses, there are a lot of choices to make. One of the most important decisions you will have to make is whether you should hire a freelancer or an agency to build your cannabis industry website. 

Here’s a breakdown of the pros and cons of each so you can decide which is the best option for your business.

Working With a Freelancer

A freelancer working in web design
A freelancer working in web design

Pros

Regarding cannabis industry web design, working with a freelancer has its benefits. 

  1. Cannabis industry websites are less expensive when created by a freelancer rather than a web design agency. 
  2. In addition, it can be completed in a shorter amount of time when working with a freelancer since there is typically less red tape involved. 
  3. Finally, the projects tend to be more personal when working with a freelancer since there is typically more communication and collaboration between the client and the designer.

Cons

Cannabis industry websites also tend to be highly complex, requiring a specific skill set to design and develop effectively. For these reasons, working with a freelancer can be a risky proposition.

While you may be able to find someone willing to work with you for a lower rate, there is no guarantee that you will be able to get what you need, what you’re looking for, and that they’ll be able to deliver the results you need. 

In addition, working with a freelancer means giving up some control over your project. Without a clear understanding of your vision and goals and everything associated with your website, a freelancer may make decisions that don’t align with your business objectives.

So overall, while working with a freelancer may seem like a good idea, yes, it could be. Several potential risks should be considered when making that decision.

Working in an Agency

A company that assists their clients with web design. 
A company that assists their clients with web design. 

Pros

The cannabis industry web design is a specialized field, and working with an agency with experience in this area can benefit you and your organization.

It needs to be designed with a specific target audience in mind, and an experienced agency will know precisely how to target and appeal to the right market for your business.

In addition, a good agency will have a team of designers, developers, and marketers who can work together to create a high-quality website to help achieve your business goals, so you’ll have everything all in one place.

In the cannabis industry, web design, as we know it, is a complex process, but working with an experienced agency can make it much easier for you and your business. 

Cons

While there are agencies that specialize in this field, it can be challenging to find one that you can trust. Cannabis industry websites are often complex, they need to be designed with great care.

If you’re not careful, you could end up working with an agency that doesn’t have the expertise or experience to create a thriving cannabis industry website for your business. Make sure they have experience in the cannabis industry.

Before you commit to working with an agency, research and ensure they’re a good fit for you. Otherwise, you could waste your time and money on a website that doesn’t even meet your needs and doesn’t help you get closer to your goals. Weigh out the positives. Weigh out the negatives.

Conclusion

When it comes to any website for the cannabis industry, there are tons of pros and cons to working with a freelancer versus an agency.

Freelancers can be more affordable and faster to work with, but they may not have as much experience and may not be as reliable.

Agencies can be more expensive, but they typically have more resources and a team of professionals to help with your project. 

However, before making a decision, weigh each option’s pros and cons and ensure that you understand what you’re getting yourself into as you move forward with the right partner. Your cannabis industry website will be off to a great start.

But you want to ensure that you get the right partner and understand what comes with and doesn’t come with working with that type of person.

Have you already decided what you’re going to work with?

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    Courtney Clarke

    Managing Partner / Lead Web Strategist of QuickPro Digital Marketing

    Courtney Clarke is a Managing Partner and the Lead Digital Marketing Strategist at QuickPro Digital Marketing. You can find Courtney on LinkedIn and Instagram.

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