Cannabis Business: How Much Should I Spend on a Web Design?

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When you’re starting a new cannabis business, one of the most important decisions you’ll make is how much you’re going to spend on your website. What’s it going to cost? You want your website to look good, but you don’t want to break the bank.

You Don’t Need to Spend a Fortune on Cannabis Business Web Design

Woman Dropping Coins Into Glass Jar
Woman Dropping Coins Into Glass Jar

One thing to keep in mind is that you don’t need to spend a fortune on web design services for the cannabis business. For any business, there are plenty of affordable options out there, and you can always negotiate a lower price.
It is very taboo to hear a web designer say this, but this is the truth. However, you don’t want to skimp on quality. Make sure that you work with a reputable designer who has a lot of experience in the cannabis industry.

How much should you realistically spend on a cannabis business website design?

As with most things, it really just depends on your budget and your needs. But we do recommend allocating at least 10% to 15% of your overall marketing budget to the design and development of your cannabis business website.

Functionality

Digital data functionality
Digital data functionality

Your website should be able to do everything that you need it to. Convert leads, submit forms, collect data, everything. It should be easy for customers to navigate. And it should have all of the features that they need, such as a shopping cart, contact form, and even social media integration. All of these are super important.

Several Factors that Will Influence the Final Cost of Your Cannabis Website Project

1. The complexity of the design.
How hard is it to create this design?
2. The number of pages.
3. The functionality and features required for your website.
4. The number or the level of customization that’s needed for your website.
5. The size and scope of the project.
6. The level of experience and expertise of the designer.
How much experience do they have? How long have they been doing this?
7. The geographical location of your designer.
Are they in the US? Are they overseas? Where are they located? 

These are some of the things that will really affect the cost of your project.

Evaluating Potential Designers and Developers

A developer and a designer working together for Cannabis Business Web Design
A developer and a designer working together for Cannabis Business Web Design

How to find a qualified designer and developer? When evaluating potential designers or developers for your cannabis business website, there are a few things that you will surely want to keep in mind.

  1. Are they qualified?

Make sure they have the experience and expertise to handle your cannabis business website project.

  1. Are they affordable?

Are they within your budget? Remember what I said before. This depends on what your budget is; you can get it done for whatever your budget is.

  1. Can they meet your deadlines?

You don’t want your website to be delayed because of delays on the designer’s end, lack of process, and lack of direction for what they’re doing.

  1. Will they be responsive?

Are they going to be able to communicate effectively throughout the course of the project to meet all of your requirements?

These are some of the things to really consider when hiring a web designer and determining how much it should cost you.

Just consider this when spending money on web design for your cannabis business. Basically, you should work with a qualified designer who can meet your deadlines and respond to all of your needs. But don’t sacrifice quality for affordability. Make sure you get the most for your money.

And finally, always keep in mind the functionality and features that you need so your website can do everything that you want to do. This is how you understand how much you should pay for a cannabis website.

Conclusion

While it is important to invest in your website design, you don’t need to break the bank. There are many talented and affordable web designers and developers available who can create a site that meets your needs and looks great. Do your research before making any decisions and be sure to ask potential designers or developers about their experience with cannabis businesses.

In what additional ways can you save costs on your cannabis website?

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    Courtney Clarke

    Managing Partner / Lead Web Strategist of QuickPro Digital Marketing

    Courtney Clarke is a Managing Partner and Lead Strategist of QuickPro Digital Marketing. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. You can find Andy on LinkedIn and Twitter.

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