FTI Consulting Website Redesign
Overview
FTI Consulting is a global advisory firm specializing in legal, financial, and reputational consulting for organizations facing crises, investigations, or large-scale transformation. Their previous website lacked modern UX, buried key thought leadership content, and didn’t clearly guide enterprise users to services. QuickPro Digital Marketing was hired to bring structure, clarity, and conversion-focused design to one of the world’s most recognized consulting firms.
Problem, Solution, and Results
FTI CONSULTING WEBSITE REDESIGN
The Problem
FTI’s old site was content-heavy but structurally disjointed, with limited support for user journeys, poor mobile usability, and no clear calls to action for global enterprise decision-makers.
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Disorganized Content Experience
Critical resources like insights, case studies, and service areas were hard to find and inconsistently presented. -
Limited Conversion Pathways
With no guided CTAs or inquiry structure, there was no clear way for enterprise prospects to start a conversation. -
Under-leveraged Authority
The firm’s extensive thought leadership and global footprint weren’t being used effectively to build trust or drive engagement.
The Solution:
QuickPro redesigned the FTI website around a modern enterprise user experience—streamlining navigation, improving content discoverability, and reinforcing global credibility.
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Enterprise-Focused Web Design
Clean, bold layouts with modular content blocks, professional photography, and accessible navigation across all devices. -
Content Reorganization Strategy
Restructured content to prioritize insights, industries, and case studies with filters and categories for easier discovery. -
Conversion Architecture Implementation
Integrated CTAs throughout—such as “Contact an Expert,” “Subscribe,” and location-based contact options for global reach. -
Authority Layering
Featured real case studies (e.g., Wells Fargo reforms), expert analysis, and client outcomes across relevant pages to build trust. -
Careers & Culture Expansion
Added employee stories and internship experience features to support global recruitment. -
Global UX Optimization
Incorporated a location map, translated content capabilities, and accessible design for FTI’s worldwide user base.
The Results:
The redesigned site became a centralized hub for decision-makers seeking legal, financial, or reputational support from a global partner.
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+50% Increase in Insight Engagement
Popular content now surfaced dynamically and was easier to browse by industry or topic. -
+40% Growth in Contact Page Visits
CTAs embedded across service pages and insights led to higher engagement from executives. -
Improved Global Accessibility
Visitors could now navigate based on geography, leading to more localized inquiries. -
Enhanced Brand Perception
The new layout reflected the sophistication and scale of FTI’s services and team.
Benefits and Additional Features
Benefits
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Enterprise-Ready Experience
The site now meets expectations of legal, compliance, and C-suite stakeholders. -
Structured Content Framework
Insights, case studies, and announcements are organized and filterable. -
Global Navigation Support
Users can access region-specific services and contacts quickly.
Additional Features
CMS Flexibility
Allows the internal team to update news, insights, and location data regularly.Analytics & Tracking Setup
GA4 installed with scroll depth, engagement, and conversion goals.Careers Integration
Employer branding now includes real stories and internship content.SEO & Indexing Improvements
Meta structure, schema, and sitemap enhanced for better discovery.
Our Excellence in Features
At QuickPro Digital Marketing, we integrate powerful tools into every project to ensure exceptional website performance and engagement. Each tool plays a vital role in delivering top-tier results for businesses, nonprofits, and associations.
Our go-to for building custom, scalable websites.
Ideal for complex sites needing extensive features and security.
Tracks user behavior to refine content and boost conversions.
Manages customer relationships and automates sales processes.
Combines lead management with marketing automation.
Ensures reliable, secure hosting with high performance.
Discovery & Strategy
Held stakeholder sessions to identify global priorities, analyzed site usage patterns, and reviewed competitors in the legal and consulting sectors.
Design & Development
Created a future-ready UX design that highlights expertise, supports browsing depth, and reinforces trust with enterprise visuals.
Launch & Analytics Setup
Rolled out global launch in phases, tested for compliance and performance, and connected GA4 with tracked CTAs across all service verticals.
Numbers Don’t Lie
Our Impact & Success Metrics
The new FTI website is now a high-performance asset aligned with the firm’s global reputation and growth goals.
- Insight Engagement Increase 50%
- Contact Interaction Growth 40%
- Organic Traffic Improvement 35%
- Mobile Experience Lift 30%
Let’s Build Something Amazing Together
Whether you have a question about our services, need assistance with a project, or just want to discuss your digital goals, our team is ready to help. Reach out to us using the form below, and we’ll get back to you as soon as possible.