Moss Adams Website Experience Revamp
Case Study: Moss Adams Website Experience Revamp
Published
19 July 2025
Category
Overview
Moss Adams is one of the largest public accounting and consulting firms in the U.S., serving clients across a wide range of industries with audit, tax, and consulting services. With over 11,000 team members and a $3.2B+ revenue footprint, the firm needed a modern website that could clearly communicate its breadth of services, attract top-tier talent, and highlight client results.
QuickPro Digital Marketing was brought in to strategically modernize the Moss Adams digital experience—focusing on simplifying navigation, refining content presentation, and supporting recruitment and lead generation goals.
Problem, Solution, and Results
Moss Adams Website Experience Revamp
The Problem
Despite its strong national reputation, Moss Adams’ website had several areas in need of improvement:
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Complex Navigation Structure: Visitors found it difficult to locate relevant services, industries, or content pathways.
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Underutilized Thought Leadership: The insights library was limited in how users could explore or search across topics.
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Recruiting Pages Lacked Focus: Campus and experienced hire sections needed clearer messaging and a better user journey.
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Brand Experience Mismatch: The visual design did not fully reflect the bold, innovative tone Moss Adams wanted to express.
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Low Mobile Engagement: Several pages performed poorly on mobile due to dated layouts and inconsistent content formatting.
The Solution:
QuickPro redesigned the Moss Adams website to be modern, scalable, and highly usable—focused on both prospect conversion and talent acquisition.
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Information Architecture Overhaul: Rebuilt the navigation into clear categories (Services, Industries, Careers, Insights) for faster pathing to relevant content.
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Insight Center Development: Designed an interactive insights library where users can browse by industry, topic, or service line, featuring filters and dynamic loading.
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Recruitment Hub Upgrade: Created two dedicated portals for Campus and Experienced hires, tailored messaging, videos, and simplified applications.
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Visual Identity Refresh: Integrated bold headlines, high-contrast typography, and immersive imagery to reflect the brand’s forward-thinking personality.
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Mobile-First Redesign: Reengineered all templates for responsive design, ensuring top performance across all devices and screen sizes.
The Results:
The redesign helped Moss Adams enhance engagement, streamline recruiting, and drive more qualified traffic:
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Content Engagement Increase: +49% in total insights views
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Form Conversion Improvement: +31% in contact and inquiry submissions
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Career Page Engagement: +58% time on site for career-related users
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Mobile Bounce Rate Decrease: −34%
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Navigation Efficiency Gain: Avg. pages per session down 22% while CTA clicks increased
Benefits and Additional Features
Benefits:
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Segmented User Experiences: Clear distinctions for prospective clients, recruits, and existing partners ensure each visitor finds what they need quickly.
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Thought Leadership Utilization: Insights are now featured prominently throughout the site, positioning Moss Adams as a trusted advisor.
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Recruiting Differentiation: Each employment pathway features success stories, culture visuals, and unique CTAs based on experience level.
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Service Line Discovery: Visitors can easily browse solutions across accounting, consulting, and wealth management with simplified filters.
Additional Features:
Dynamic Industry Pages: Highlight key services, client challenges, and tailored insights by vertical.
Video Integration: Used across recruiting and “Why Moss Adams” sections to humanize the brand.
Geo-Presence Messaging: Interactive modules communicate that the firm operates in all 50 states.
DEI & Culture Storytelling: Core values and firm history are better woven into the content journey.
Advanced Search: Site-wide search enhanced with autocomplete and topic suggestions.
Our Excellence in Features
At QuickPro Digital Marketing, we integrate powerful tools into every project to ensure exceptional website performance and engagement. Each tool plays a vital role in delivering top-tier results for businesses, nonprofits, and associations.
Our go-to for building custom, scalable websites.
Ideal for complex sites needing extensive features and security.
Tracks user behavior to refine content and boost conversions.
Manages customer relationships and automates sales processes.
Combines lead management with marketing automation.
Ensures reliable, secure hosting with high performance.
Discovery + Strategy
We reviewed site analytics, interviewed stakeholders, and audited the full content library to build a clear UX and IA strategy.
UX & Wireframing
Restructured over 100+ pages into a modular wireframe system for services, industries, insights, and careers.
Visual Design & Prototyping
Modernized UI with a focus on accessibility, brand consistency, and clear interaction cues.
Build & QA
Developed and tested across major browsers and devices with CMS integration and performance optimizations.
Numbers Don’t Lie
Our Impact & Success Metrics
These are the measurable outcomes delivered after the new site went live:
- Insights Engagement Increase: 49%
- Lead Form Submissions Up 31%
- Career Page Dwell Time Boost 58%
- Mobile Bounce Rate Reduction 34%
- Navigation-to-CTA Efficiency Improvement 22%
Let’s Build Something Amazing Together
Whether you have a question about our services, need assistance with a project, or just want to discuss your digital goals, our team is ready to help. Reach out to us using the form below, and we’ll get back to you as soon as possible.