The Benefits of Using Analytics on Your Cannabis Website

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Cannabis businesses need to be able to track their analytics to make informed decisions about their marketing and business strategies.

However, many cannabis businesses don’t know how to use analytics or where to start.

In this blog post, we’ll show you how to use analytics on your Cannabis Website, and we’ll also provide some tips for getting the most out of your data. Watch now for valuable insights into your business!

What is Analytics? How do they Work?

A picture of two people talking in front of a laptop
A picture of two people talking in front of a laptop

Analytics is collecting, organizing, and analyzing data to gain insights into website or app usage. 

For example, you can track how many people visit your website, what pages they view, how long they stay on each page, and what actions they take while there. 

This information can improve your website or app design, understand the most popular content with your audience, and diagnose problems preventing people from using your site or app. 

Any business that wants to be successful needs to make sure they are using analytics. Analytics help businesses understand what is working and what is not working. Without analytics, businesses are shooting in the dark and hoping that they hit something.

What is The Most Commonly Used Website Analytics Platform?

Man viewing website traffic analytics data on tablet computer
Man viewing website traffic analytics data on tablet computer

Google Analytics is the most popular web analytics tool. Google Analytics is a free service that provides detailed insights into your website traffic. It can help you track where your visitors are coming from, what they’re looking at on your site, and how they interact with your content.

In addition, Google Analytics can also provide valuable insights into your marketing efforts. For example, you can use it to track the performance of your cannabis-related keywords and see how they’re performing over time.

Overall, Google Analytics is essential for any cannabis business owner who wants to understand their website traffic and make informed decisions about their marketing efforts.

What Data Does Google Analytics Offer About Your Website?

If you have a cannabis website, it’s essential to understand the role that Google Analytics can play in helping you grow your business. It is a free service that provides website owners with a wealth of data about their visitors. 

This data can be used to improve the user experience on your site, and it can also help you to identify new opportunities for marketing and sales.

For example, Google Analytics can tell you which parts of your site are most popular and provide insights into your visitors’ demographics. This information can be used to refine your cannabis web design and make sure that your site is reaching its full potential.

Now is the time to start if you still need to use Google Analytics. It’s an essential tool for any cannabis business and can help you take your website to the next level.

How to Use Google Analytics on your Cannabis Website

Business colleagues having a conversation.
Business colleagues having a conversation.

If you own or operate a cannabis website, then you know that analytics are essential for understanding your audience and determining what content is most popular.

But what exactly should you be tracking? Here are 4 key data points that will give you valuable insights into your cannabis website visitors:

1.Time on site.

This metric will tell you how long visitors spend on your site, which can help determine the overall engagement level. If people are only spending a few seconds on your site, then it’s likely that they’re still looking for what they’re looking for.

On the other hand, if people are spending several minutes (or even hours) on your site, then it’s likely that they’re engaged and finding value in your content.

2. Pages per visit.

This metric will tell you how many pages visitors view during their time on your site. If people only view one or two pages, they will likely only stick around for a short time.

However, if people are viewing several pages per visit, then it’s likely that they’re interested in your content and may be more likely to convert into leads or customers.

3. Bounce rate.

This metric measures the percentage of visitors who leave your site after only viewing one page. A high bounce rate indicates that people need help finding what they’re looking for on your site. Conversely, a low bounce rate indicates that people find what they’re looking for and stick around to learn more.

Related Blog post: What Is Bounce Rate and How Does It Affect Cannabis Websites?

4. Conversions.

This metric measures the number of people who take the desired action on your site, such as filling out a form or subscribing to a newsletter. If you have a high conversion rate, then it’s likely that people are finding value in your content and taking the next step towards becoming a customer or client.

By tracking these 4 data points, you’ll gain valuable insights into the performance of your cannabis website. By understanding how people interact with your site, you can make adjustments to improve the overall experience and increase leads and sales.

Does Analytics have an Impact on the Cannabis Website?

A concept of analytics having an impact on the website
A concept of analytics having an impact on the website

Cannabis businesses are no different. Because the cannabis industry is so new, it is even more important for cannabis businesses to use analytics. Analytics can help cannabis businesses understand their customers and determine what products and services they want.

Additionally, analytics can help cannabis businesses track their progress and adjust their marketing and sales strategies accordingly. If you are a cannabis business owner, make sure you are using analytics to make informed decisions about your business. It will help you stay ahead of the competition and ensure long-term success.

Related Blog post: What Can Google Analytics Tell You About Your Cannabis Site?

Conclusion

Google Analytics is an essential tool for any cannabis website. By tracking the 4 data points we’ve outlined, you’ll gain valuable insights into the performance of your website and be able to make adjustments that will improve the overall experience for your visitors.

Additionally, analytics can help you understand your customers and determine what products and services they want. Now is the time to start if you still need to use analytics. It’s an essential tool for any cannabis business owner.

What are your key takeaways from this blog post?

Courtney Clarke

Managing Partner / Lead Web Strategist of QuickPro Digital Marketing

Courtney Clarke is a Managing Partner and the Lead Digital Marketing Strategist at QuickPro Digital Marketing. You can find Courtney on LinkedIn and Instagram.

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