WordPress: The Pros and Cons of This Very Popular CMS

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If you work in the cannabis industry, it’s critical to have a professional-looking website that is simple to use and easy to navigate. A lot of businesses choose WordPress for their websites, but is it really the right choice for you?

While WordPress is free and easy to use, it can sometimes be difficult to customize and is not as secure as some of the other more expensive options.

In this blog post, I’m going to talk about the pros and cons of using WordPress for your cannabis business. And I’m also going to help you decide if this popular CMS is the right choice for your business or not.

What Is WordPress and Why Is It So Popular?

An individual thinking What Is WordPress and Why Is It So Popular
An individual thinking What Is WordPress and Why Is It So Popular

WordPress is a content management system, or CMS, that enables users to create a website or blog from scratch or to improve an existing website.

WordPress is one of the most popular CMS in use today across the Internet; it powers millions and millions of websites and blogs all over the world. WordPress is popular for a number of reasons, including its ease of use, flexibility, and wide range of features. 

Cannabis industry marketing professionals can use WordPress to create professional-looking websites that help to promote their products and services.

Additionally, WordPress offers a number of features that are specifically tailored for the cannabis industry, such as plugins for eCommerce and membership sites. Cannabis industry web design professionals can use WordPress to create a unique and engaging website that helps to attract new customers.

The Pros of Using WordPress

1. WordPress is easy to use.

It’s SEO friendly and mobile responsive. Plus, it integrates very well with all major cannabis industry software platforms. Cannabis business owners who use WordPress have a distinct advantage over their competition.

2. It gives you the ability to track website analytics and performance.

This allows you to fine-tune your marketing strategy and ensure that your website is working as hard as it can for your cannabis business.

If you’re not using WordPress for your cannabis business or your cannabis industry website and marketing, you may actually be missing out on a very powerful tool that can help take your business to the next level. 

The Cons of Using WordPress 

While WordPress is a popular content management system, it may not be the best option for everyone. Cannabis businesses in particular may want to avoid using WordPress for their website due to several key issues that I’m going to share with you.

  1. Cannabis business need to be extra careful about security due to the sensitive nature of their products and services. 
  2. WordPress websites are often targeted by hackers due to the large number of sites that use the platform.
  3. Cannabis businesses have difficulty finding the right WordPress theme among pre-made themes. And so, while WordPress may be a good option for some businesses, cannabis businesses may want to consider other options. 

How to Set Up a WordPress Website

Setting up WordPress
Setting up WordPress

While WordPress is often used for blogging, it can also be used to create a wide variety of websites. If you’re interested in creating a WordPress website, there are a few things that you’ll need to do. 

#1: Purchase a domain name and hosting.

You’ll need to purchase a domain name and hosting, and you can usually purchase these together from a web hosting company.

#2: Install WordPress on your server.

You’ll need to install WordPress on your server. This can usually be done with a few clicks using your web hosting company’s cPanel.  After WordPress is installed, you’ll be able to choose from a variety of pre-made themes and plugins to customize your site. This is where you can begin.

#3. Add content to your website and copy.

This can be done by creating pages and posts, adding media, and installing plugins to your website. With a little effort, of course, you can create a professional-looking WordPress website that will help you achieve your cannabis business goals. 

Conclusion

WordPress is a popular CMS that has both advantages and disadvantages. WordPress is easy to use and SEO-friendly, making it a good choice for small businesses and bloggers.

On the other hand, WordPress is not as secure as some of the other more expensive CMS options, and it can be difficult to customize sometimes.

If you’re not using WordPress for your cannabis industry web design or marketing, I would say you’re missing out on a very powerful tool that can help take your cannabis business to the next level. 

Have you differentiated what the pros and cons of using WordPress are? Let us know what you think!

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    Courtney Clarke

    Managing Partner / Lead Web Strategist of QuickPro Digital Marketing

    Courtney Clarke is a Managing Partner and the Lead Digital Marketing Strategist at QuickPro Digital Marketing. You can find Courtney on LinkedIn and Instagram.

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